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White-Label AI Receptionistfor Marketing Agencies

Marketing agencies are uniquely positioned to resell AI receptionists: You already serve local businesses, understand lead generation, and have clients who miss calls from the campaigns you run. Adding AI receptionist as a service completes the lead-to-customer journey, increases your value per client, and adds $150-300/month per client in pure margin—with zero extra delivery work.

Updated January 20269 min read

Why Marketing Agencies Have the Edge

Existing Client Base

You already have businesses who trust you and need this service

Lead Gen Expertise

You understand the value of capturing every lead you generate

Outbound Skills

Selling is what you do—you know how to pitch local businesses

Results Tracking

You can show clients exactly how AI improves their lead capture

You Generate Leads. They Miss the Calls.

Here's the frustrating reality: you run great campaigns. Google Ads, Facebook, SEO—leads are coming in. But when those leads call your clients, what happens?

34%

of calls go unanswered

during business hours

67%

of after-hours calls

are never returned

85%

of callers won't

leave a voicemail

The hard truth: Your clients blame their marketing when leads don't convert. But often the problem isn't your campaigns—it's their inability to answer the phone. AI receptionist fixes this blind spot and makes your marketing look even better.

AI Receptionist Makes Your Marketing More Valuable

Think of AI receptionist as the conversion layer that completes your marketing funnel. Every service you offer becomes more effective when paired with 24/7 call capture.

Google Ads / PPC

Show clients 30-50% more leads from same ad spend

Expensive clicks wasted when calls go unanswered

AI answers every call from your ads. Lower cost-per-acquisition, higher ROAS to report.

SEO / Local Search

Unlock 20-30% more conversions from organic traffic

Organic rankings drive calls, but only during business hours

AI captures after-hours searches. Weekend warriors finally convert.

Social Media Marketing

Convert social engagement into actual leads

Posts go viral at 9pm. Nobody answers at 9pm.

AI is always on. Captures impulse callers whenever they see your content.

Website Development

Website ROI becomes measurable through call conversions

Beautiful site, but click-to-call goes to voicemail

Every call from the site gets answered. Appointments booked automatically.

The Revenue Math for Marketing Agencies

Most marketing agencies have 15-50 active clients. Here's what adding AI receptionist looks like as an upsell:

Scenario: 30-Client Marketing Agency

Active marketing clients30
AI receptionist adoption (conservative 30%)9 clients
Average price you charge$199/mo
New monthly revenue$1,791
Platform cost−$199
New monthly profit$1,592

That's $19,104/year in new profit from your existing client base. No new client acquisition. No extra delivery hours. The AI runs itself 24/7.

Small Agency (15 clients)

~4-5 clients adopt

$596-795/mo

Mid Agency (30 clients)

~9-12 clients adopt

$1,592-2,189/mo

Large Agency (50 clients)

~15-20 clients adopt

$2,786-3,781/mo

Perfect for Your Client Verticals

Marketing agencies typically serve local service businesses—exactly the clients who benefit most from AI receptionist. Here's how to position it for each vertical:

Home Services (HVAC, Plumbing, Electrical)

$149-179/mo

"Your emergency calls at 2am are going to voicemail. AI answers and dispatches."

Dental & Medical Practices

$199-249/mo

"Patients calling for appointments reach voicemail 40% of the time. AI books them."

Law Firms

$249-299/mo

"A potential client calling at 8pm isn't leaving a voicemail. They're calling your competitor."

Real Estate Agents

$129-149/mo

"Buyers calling on a listing won't wait. AI qualifies and schedules showings instantly."

Auto Services

$149-179/mo

"Customer calling about a flat tire needs help now. AI captures every roadside call."

Contractors & Trades

$149-179/mo

"You miss calls when you're on a job site. AI books the next job while you work."

How to Package It: Bundle vs Standalone

Option A: Bundle with Marketing

Include AI receptionist in your marketing packages at a premium.

Basic Package: $1,500/mo

SEO + Social (no AI)

Growth Package: $1,800/mo

SEO + Social + AI Receptionist

Best for: Upselling existing clients, creating premium tiers, reducing price sensitivity.

Option B: Standalone Service

Offer AI receptionist as a separate line item or to non-marketing clients.

Marketing Services: $1,500/mo

Your existing package

AI Receptionist Add-On: $199/mo

Billed separately

Best for: Clients who only want AI, referrals outside your marketing niche, clear revenue attribution.

Pro tip: Start with Option B (standalone) to test adoption. Once you have 5-10 clients on AI receptionist, you'll understand the value prop well enough to confidently bundle it into premium packages.

The Marketing Agency Pitch Script

For Your Monthly Client Calls

"[Name], I wanted to show you something we're rolling out that I think could really amplify the results we're getting you.

Looking at your campaigns, we're driving [X] calls per month. But here's what I've noticed—about [30%] of those are going to voicemail, especially after 5pm and on weekends.

That's leads we're paying for that aren't converting.

We now offer an AI receptionist that answers every single call, 24/7. It sounds natural, can answer questions about your services, captures their info, and can even book appointments on your calendar.

The result? Every lead we generate actually gets a shot at converting.

It's $199/month on top of what you're paying now. Want me to set up a demo number so you can call and test it yourself?"

Questions from Marketing Agencies

How do I prove AI receptionist is working to my clients?

You get a dashboard showing every call: when it came in, what the AI said, caller info captured, and outcomes. Run a comparison—show them the "before" (missed calls, voicemails) vs "after" (captured leads, booked appointments). It's concrete, measurable proof.

What if the AI says something wrong about my client's business?

You customize the AI's knowledge base for each client. It learns their services, pricing, hours, and FAQs. You control exactly what it knows and says. Test calls before going live ensure quality.

Do I need to provide support for this?

Minimal support. The platform handles the AI and technical infrastructure. Most client questions are simple ("how do I listen to a call recording?") and the dashboard is intuitive. Plan for maybe 30 minutes/month per client.

Can I white-label this so clients don't know where it comes from?

Yes—that's the point. Your brand is on everything: the dashboard clients log into, the emails they receive, the invoices. They see "[Your Agency] AI Receptionist," not VoiceAI Connect.

What if a client already uses an answering service?

Great angle: AI is 80% cheaper than human answering services and available 24/7 with no wait times. Position it as an upgrade, not a replacement. Many clients use both—AI for routine calls, humans for complex situations.

Complete your marketing funnelwith AI-powered call capture

Start your free trial and offer AI receptionist to your clients this week.